Social Media Toolkit #LightTheNight
Social Media Toolkit #LightTheNight
Share Why You Light The Night
Please use the following tools to help guide your social media activity for your Light The Night participation, but please personalize and share your own stories, photos and experiences as much as possible.
I Will Light The Night
TAG The Leukemia & Lymphoma Society (LLS) and Light The Night on your posts. This way, we’ll see and engage and potentially share.
- @The Leukemia & Lymphoma Society
- @Light The Night LLS
- Simply put an @ symbol and begin writing the name to tag on Facebook. A drop-down menu will appear; select the verified LLS account.
X (formerly Twitter)
- @LLSUSA
- @LLSUSA
- @The Leukemia & Lymphoma Society
TikTok
- @llsusa
Use HASHTAGS in your captions. Hashtags help expose your posts to new people, as well as help The Leukemia and Lymphoma Society, find your content.
Hashtags to use:
- #LightTheNight #LLSUSA
Social media best practices indicate the number of hashtags to use per post are:
- Facebook: 0-1
- Twitter: No more than 1 hashtag per post
- Instagram: No more than 3-5 hashtags
- LinkedIn: 1
- TikTok: 2-3
Instagram Stories – Make Your Own
On desktop, right click "save image as" or on mobile, press & hold until a prompt pops up and save image on your camera roll. Customize your graphic to share your story and why you Light The Night.
For Instagram and Facebook Stories:
Utilize stickers such as polls, questions, countdowns, etc. to generate more engagement and views.
Search for Light The Night giphy stickers in Instagram Stories to add some fun and movement to your story
Remember to tag LLS in your story
For additional participant resources and tools, please click here.
Facebook & Instagram Posts
On desktop, right click "save image as" or on mobile, press & hold until a prompt pops up and save image on your camera roll.