WELCOME FRESNO STATE STUDENTS!

You Can Make a Difference
Dr. Skip Sherwood, Professor Emeritus of Marketing

                Over the past three years, over 200 students from Marketing 100(S) classes have gathered friends and relatives, sold paper balloons, held garage sales and car washes, sponsored dances and other events while raising $70,000 to help find a cure for Leukemia, Lymphoma, and other blood related cancers.  As a former marketing professor, I am constantly overwhelmed by the dedication, passion, and abilities of the students in the Craig School of Business.  Last year, in spite of competing with all the fund raising associated with hurricane Katrina, student teams raised over $33,000.

The Light the Night Project is not just about raising money, it is about building awareness for and contributing to a cause that affects so many people’s lives.  Very few things you will do during your college days have the potential for substantially impacting the lives of others.  What if the dollars you raise this year help fund the discovery of a drug that relieves suffering or, better yet, finds a cure?  What if a group of families receives support and education that would not have been possible without your efforts?  What if you save the life of one person?  Don’t ever think that the efforts of a small group of people can’t have a major impact on others – in fact, it is the only thing that ever does!   So, please join me, your marketing instructors, fellow students, and members of the community on October 6 for Light the Night.  Seeing one child carrying a white (survivor) balloon is all that it will take to make you realize your efforts were worth it.

View pictures from last year's Fresno Walk

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Light The Night Project

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