What is the Executive Challenge?

The Light The Night (LTN) Executive Challenge is an 8-week fundraising competition among corporate executives in Eastern Pennsylvania to raise funds for The Leukemia & Lymphoma Society  (LLS).  All funds raised support the 2020 Light The Night events.  

Executive Challenge – The Numbers:

• The top Eastern PA Executive Challenger in 2019 raised over $84,000.  The collective group raised over $475,000.
• The 2020 Eastern PA Executive Challenge Goal is 100 Executives raising $700,000.

How to Participate:

• Register and Mark your Calendars: Challenge Dates – Monday, September 7^th – Friday, October 30^th.
• Set a Personal Fundraising Goal & Plan specific to you and your outreach plan to your network.
• Launch your efforts by making a Meaningful, Personal Contribution.
• Reach out to your Network to solicit donations from your clients, customers, business partners and personal contacts. Plan for follow up asks as we know it takes 3-4 times of asking for donors to give!
• Utilize Social Media. Post socially via LinkedIn, Facebook and Twitter to engage others to support you.

Benefits of Participation
Challengers will receive weekly updates when the Challenge kicks off to see how you stack up against the competition and gain local and national recognition among peers..

National Recognition:

• Challengers individually raising $10,000+ will be listed in a national ad in Forbes Magazine. The top executive per region will be included with a photo.
• Challengers individually raising $50,000+ are eligible to link their name to a LLS-funded research portfolio.

Local Recognition:

• Challengers individually raising $5,000+ will have their name and company mentioned in a featured ad in the Philadelphia Business Journal & Lehigh Valley Business Journal ad to run in 2021.
• Challengers individually raising $15,000+ will receive a plaque at the Light The Night Awards Party.
• Top Fundraiser receives four (4) tickets to the Red & White Ball, taking place spring 2021.

Meet Our Executive Challenge Chair!

Christine Finley

Christine is our 2020 Executive Challenge Chair! But more importantly she is a shining light of inspiration to the Eastern PA Chapter of The Leukemia & Lymphoma Society.

Christine has been on one of the most challenging journey’s a person can be faced with for the past 19 months. Just before her 28th birthday Christine was diagnosed with Acute Myeloid Leukemia with a high relapse rate in the first two years.

That’s when Christine was introduced to The Leukemia & Lymphoma Society and Light The Night. Christine knew that she wanted to help fundraise and inspire others, like her and beyond the cancer world by creating a Light The Night team, Fightin’ Fins.

During Christine’s cancer treatment - which included one bone marrow transplant, 11 rounds of chemo therapy, 6 bone marrow biopsies, and 120 nights in the hospital. She continually showed her incredible strengths not only with her cancer treatment but also leading the Fightin’ Fins, raising over $100,000 with her team for Light The Night and winning the 2019 Executive Challenge.

Christine is thrilled to say that she is in remission for the THIRD TIME! And will be continuing to inspire others and fundraise for the mission of LLS as the Executive Challenge Chair!